Jayco has concluded its MASTERS Dealer training, which took place the week of Dec. 1. Approximately 200 people from RV dealerships across North America attended, along with nearly 100 Jayco personnel conducting the training and handling logistics. The annual event is held throughout the Jayco Middlebury, Indiana, campus. For over 42 years, Jayco has consistently held annual in-person training for dealers.
“This year’s event again featured a large percentage of first-time participants and that presented an invaluable opportunity to not just show them what we do, but who we are at Jayco,” stated Nic Martin, vice president of sales.
The dealership personnel, which included sales, PDI, service, parts, warranty, management and principals, have been hosted at the Hilton Garden Inn and Inn at Saint Mary’s in South Bend, Indiana. Each morning the attendees were shuttled to Jayco via motor coaches to participate in training throughout the campus on products, marketing resources, customer experience management, materials, processes, tools and more. The training included line tours for both motorized and towable products, where regional sales managers and product directors explained the distinct advantages of Jayco RVs and unique construction differences.
The core purpose of MASTERS, which is an acronym for Marketing and Skills Training for Excellence in RV Sales, is to ready Jayco dealers with comprehensive knowledge on the company, selling resources and products, Jayco said. For those who are unable to attend in person from dealerships, Jayco has established an online learning management system that offers all the elements of MASTERS virtually. In 2025, approximately 5,500 dealer personnel completed the online curriculum. That number, combined with in-person dealer training, set a new yearly attendance record for dealer MASTERS training.
At the end of the week, a graduation ceremony took place at the Gillespie Conference & Special Events Center. The evening began with speeches from Jayco leadership, followed by dinner and concluded with the presentation of framed certificates of completion and branded Jayco apparel for each attendee.
“MASTERS illustrates our continued commitment to our dealers and our focus on retail,” stated Ken Walters, president and CEO. “The training is one of a kind in the industry and provides a valuable behind the scenes experience that cannot be replicated.”
