Jayco Launches New Lead Management Platform

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Jayco has announced the launch of its Aimbase lead management platform for the Jayco, Entegra Coach and Starcraft RV brands, with Highland Ridge RV launching in late summer.

Powered by Rollick and its marketing technologies, Jayco said Aimbase delivers qualified sales leads to dealers, provides automated communications, and offers robust analytics to measure and enhance performance.  The Aimbase platform can be accessed via a desktop or mobile app and provides real-time engagement information for each specific lead.

Adding a respected and highly successful brand like Jayco as a partner is game-changing for Rollick’s experience within the RV industry,” said Bernie Brenner, CEO of Rollick. “The fact they chose us as their lead management provider is validation of our technology and team.”
In addition, dealers are provided the opportunity to have leads sent directly to their existing Customer Relationship Management (CRM) system. The platform offers integrations with 24 of the most widely-used CRM systems in the industry. For more information on the CRM integration and to register, dealers can visit:

“The launch of the new lead management system is another step we have taken to elevate the experience of our dealers and ultimately future owners of our units,” said Trey Miller, Jayco’s director of corporate marketing. “We have found that this system can help dealers to have deeper conversations with potential buyers, as well as understanding the engagement level of each lead and how likely they are to purchase. The CRM integration works hand-in-hand to streamline the experience for customers and how quickly and effectively they receive responses. This is yet another key initiative in Jayco’s commitment to exemplary customer satisfaction.”

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