Online vehicle auction company EBlock has announced that John Brasher, formerly of Brasher Auctions, is joining its executive leadership team as the chief operating officer.
Brasher brings more than 30 years of automotive auction knowledge and experience to the senior leadership team. Most recently he was executive director at ServNet, and prior to that he was president of Brasher’s West Coast Auto Auctions from 2001-2016. He also served as a general manager for ADESA, and was a founding partner of AuctionPipeline in 2005, which is now Auction Edge.
“The transformation to digital in the auction space is happening now and it’s happening quickly,” Brasher said. “The automotive wholesale business needs a partner that is committed to meeting their customers where they are. I believe EBlock is that partner, and I’m excited to be part of this exciting chapter in our industry.”
EBlock was ranked the fastest-growing automotive company in Canada and has been gaining traction in the U.S. market since launching in 2019.
Brasher, a third-generation automotive entrepreneur, has served on numerous industry boards and association committees, and has played an active role whenever possible in the remarketing industry. He steps into his new role as COO of EBlock on May 3.
