JR Products has acquired Camp Casual, effective immediately. Camp Casual, established by Rosie Hirsch in 2014, produces vintage and retro-themed products for the outdoor industry.
“JR Products is a leading supplier of replacement hard parts and service items. We have spent the last 50 years perfecting that trade,” said Brian Roba, president of JR Products. “As we continue to grow, we are constantly looking for new categories to expand our business.
“One category that has really taken off in the past few years is something we would call the ‘feel goods.’ These products are not necessary a need, but a lifestyle want. They relate specifically to an individual’s personality and fit within modern trends in our industry.
“When we reviewed this category closely, there was one company that had great products, uniquely designed with exceptional customer service that was synergistic with what our own brand stands for, and that was Camp Casual. Created from scratch from a visionary entrepreneur, Rosie Hirsch, it is something we followed from its inception just a few years ago, to already being the market leader in the category! We couldn’t be any more excited for the future of JR Products’ new Camp Casual division, and all the fun things we can create in it!”
JR Products and Camp Casual are in process of merging operations, including IT, warehousing, and marketing platforms, they said. Both teams said they are working together diligently for a smooth and seamless transition.
‘‘I am excited that by uniting with JR Products, Camp Casual will expand and continue providing our customers with an outstanding offering of fun and functional products for their outdoor exploration activities,” said Hirsch. “Camp Casual has always been about family and adventure. We know JR Products share those same values. We can’t wait to see what is next.”
