JR Products has hired Monika Coppo as its consumer marketing manager. She will oversee the end-to-end execution of integrated business-to-consumer marketing campaigns, focused on driving customer acquisition, engagement, and retention via multi-channel marketing, including e-mail, company website, internet advertising, social media, and more.
Coppo brings with her many years of marketing experience working with various distributors such as NTP-STAG and Blue Ox.
“I am thrilled to be joining the JR Products team,” said Coppo. “I have worked in the RV industry for many years and have always admired JR Products’ commitment to customer service and their quality products. I am looking forward to creating new marketing campaigns and utilizing this opportunity to growing professionally and personally with JR Products for many years to come. In my spare time, I enjoy golfing, the beach, and spending time with my husband Tony, and our children Carter and Addison.”
“We’re very excited to have Monika on board,” said Brian Roba, president of JR Products. “Her depth of experience, knowledge and capabilities will greatly add value to our growing team.”