Kahn Media, a full-service marketing agency specializing in the automotive, outdoor and luxury markets, has announced the newest installment of its free Growth Garage seminar series. The fifth Growth Garage panel, titled “Inside the Creator Mindset and What Brands Need to Know,” invites attendees to step into the world of content creators and influencers to learn more about how to collaborate with them successfully, Kahn Media said in a release. The online seminar will take place at 10 a.m. PST on Tuesday, Dec. 16.
Content creators have become powerful media channels, with their own voices, audiences and influence. Brands now recognize that creators should be integrated into marketing campaigns, helping to inform purchasing decisions and increase product awareness. However, there is a lot more to successfully collaborating with content creators than just finding ones with the most reach.
In this free session of Growth Garage, a panel of established creators will take attendees inside their world. They will share how they view their audiences, what they need from brand partners, how they decide which companies to work with and what makes a collaboration succeed or fail. Attendees will learn how creators think about trust, authenticity, platform dynamics and the responsibility that comes with having a loyal following.
Tapping into its roster of popular creators, Kahn Media has lined up three heavy hitters to discuss the subject and answer questions from guests:
- Elly Wong, known as @F1Elly on social media, began in the Formula 1 online gaming space and later rapidly expanded into the general automotive sector with her popular educational videos on TikTok and Instagram.
- Jordan Sanford has focused on peeling back the ins and outs of the luxury automotive industry, quickly garnering a massive audience of over 2 million on both YouTube and TikTok, as well as over 1 million followers on Instagram.
- Garrett Reed is the face behind the highly popular @AmericanMuscleHD platform, where he has amassed an enormous following of automotive enthusiasts. Leveraging a balance of sharing vehicle news, reviews, custom builds and general automotive culture, he has become a go-to for some of the largest vehicle manufacturers.
This session is for marketers, founders, brand leaders and anyone who wants to build more innovative and successful partnerships with content creators. Attendees will leave with a clearer understanding of how to approach creators, how to create a real value exchange and how to collaborate in ways that feel natural to their audiences while still delivering meaningful results for brands, Kahn Media said.
The free seminar will take place on Zoom at 10 a.m. PST on Tuesday, Dec. 16. Click here to register.
