WootteonKampgrounds of America (KOA) has promoted Kim Wootteon to senior director of OAK marketing and revenue management. In this new role, Wootteon will lead marketing and revenue management for the Owned and Operated Assets (OAK) of KOA.
Previously serving as marketing director for OAK, Wootteon’s work leading a team of marketers is expanded with this promotion. In addition to defining OAK marketing strategy across more than 40 campground locations, she will also oversee revenue management to create a holistic connection between revenue and marketing.
“Kim has been an exemplary leader within OAK,” said Whitney Scott, chief marketing officer of KOA. “She has built critical processes, collaborating with teams and departments, that have improved our work and positively impacted our bottom line. Kim will only provide greater value to our work and organization in her new role.”
Wootteon carries many years of revenue management and marketing experience within the campground and hotel industries, with Blue Water Development Corp and The Grand Hotel and Spa.
“I am honored to lead and develop the revenue management department for OAK,” Wootteon said. “Taking a holistic approach to the customer buying experience, using analytics from both a marketing and revenue perspective to predict consumer behavior allows us to better serve our campers.”
OAK plans to expand the revenue management team under Wootteon’s leadership in 2022, KOA said.
