KAR Global has announced its acquisition of Auction Frontier, the pioneer of cloud-based auction simulcast solution Velocicast. KAR said the acquisition reflects the importance of KAR’s ADESA Simulcast and Simulcast+ technologies – both of which are powered by Velocicast – and “will accelerate future simulcast innovations to enhance marketplace speed, convenience and real-time analytics for customers.”
Auction Frontier was founded in 2015. KAR first partnered with it in 2016, launching ADESA Simulcast in 2019.
“For over a decade, KAR has led the digital transformation of the remarketing industry, deploying powerful technologies that provide our customers with the smartest, fastest and most intuitive marketplaces for selling and sourcing inventory,” said Peter Kelly, CEO of KAR Global. “Auction Frontier has rapidly grown Velocicast to become the industry gold standard for simulcast, and we are thrilled to welcome their incredibly talented team to our organization. We have already demonstrated the power of this partnership by jointly developing ADESA Simulcast+ in 2020, the industry’s only fully-automated live-auction platform. And we look forward to supercharging the next generation of digital auction technology for our combined customers.”
Auction Frontier’s Velocicast platform powers digital simulcast sales for more than 300 wholesale and retail auctions across North America and Australia. The technology offers an easy-to-use simulcast interface that enables both sellers and buyers to quickly and efficiently make bidding, buying and selling decisions.
