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Keith Urban
Keith Urban

Keith Urban to Perform at Thor Dealer Open House 


In celebration of its 10th Annual Dealer Open House, Thor Industries has announced that 2018 CMA and ACM Entertainer of the Year and four-time Grammy-award winner Keith Urban will headline its private dealer event on Tuesday, Sept. 24.

Urban recently completed his acclaimed “Graffiti U World Tour,” which played to more than a million fans in seven countries on three continents. It included sold-out shows in the U.S., Canada and Australia. Besides four Grammy Awards, Urban has won thirteen Country Music Association Awards, eleven Academy of Country Music Awards, four People’s Choice Awards and four American Music Awards. He is also a member of the Grand Ole Opry.

“As we look forward to and plan for the 2020 selling season, our Dealer Open House is a great opportunity to reconnect and spend time with our dealer partners. We are excited to introduce our dealers to the numerous new and redesigned products we have from all of our operating companies,” said Bob Martin, president and CEO. “In celebration of Thor’s 10th Anniversary Open House, we also wanted to provide a memorable experience for our dealers in recognition of the great work they do in supporting our products to retail consumers.”

 The Thor Dealer Open House will be the inaugural event at the RV Hall of Fame’s new outdoor 600,000-square-foot exhibition space with new black top surfaces which will display more than 530 units from Thor’s comprehensive family of brands. The 2019 event is the first time all brands will display in one location – including products from a European market leader and the newest addition to the Thor family, the Erwin Hymer Group.

The heart of the display is a 22,000-square-foot pavilion which will serve as a central meeting space throughout the event.

Food will be provided from BBQ teams from Destination America’s BBQ Pitmasters.

If your dealership has not pre-registered for the event, visit www.thoropenhouse.com before the website closes on Friday, Sept. 13. Additional event details will be shared to pre-registered dealers via email.

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