Americana Tire and Wheel (ATW), Kenda’s distribution arm serving the North American towable trailer, utility, RV, marine and agricultural industries, has announced its tire and wheel sponsorship of the RV Women’s Alliance (RVWA) Drab to Fab RV renovation project.
RVWA said it is working to inspire, support and educate with a desire to see women become a larger part of the RV industry and is undertaking the Drab to Fab project as an “exciting and tangible way” to further fund its mission.
As a product sponsor, ATW is donating specially-designed custom tire and wheel assemblies to help create the ‘ultimate work-from-the road’ RV – an RV designed to accommodate today’s climate. With the tremendous growth in RV ownership and the work-from-home mandates brought on by COVID, many who can work from home with solid Wi-Fi and a laptop are also changing their scenery – making their home office an RV office. The renovated Drab to Fab RV is being decked out for this purpose.
To make renovations possible, many sponsors across the industry are coming together. ATW is donating its premium all-season radial tire, the Kenda Karrier ST KR03. This versatile tire performs well in multiple trailer applications, while still offering stable, dependable handling and durability for enhanced overall performance. The tires are part of a one-of-a-kind tire and wheel assembly ATW said it is customizing to match the RV’s aesthetics – scheduled to be installed by a female crew of Kenda volunteers on the RV Jan. 6.
The complete renovation of the 2007 Crossroads Zinger travel trailer started early October and is taking place on weekends until its completion in early March 2021. And, every renovation is being performed by an all-female volunteer base – from industry sponsors and organizations across the country – at the RV Technical Institute, the industry’s leading training center located in Elkhart, Ind. The big Drab to Fab RV “reveal” will happen March 3 at the RV/MH Hall of Fame in Elkhart where it will be raffled off to raise funds to further the mission of RVWA.
“It’s important to Kenda Americana Tire and Wheel to support our industry and community,” said Kim Besst, marketing manager, Kenda Americana Tire and Wheel and RVWA member. “More and more women like myself are being drawn to the RV industry because it represents family, adventure, travel and freedom and offers great opportunity. This project is a timely and fun immersion to a thriving market.”
