REDARC has announced Keystone Automotive Operations as a North American distributor for the general automotive, RV, and trailering market segments.
Keystone will be offering and stocking the following REDARC products: tow-pro electric trailer brake controllers, BCDC in-vehicle dual battery chargers, dual battery isolators, voltage monitoring gauges, DC power supplies and charge equalizers.
The product range will be expanded to replicate the Australian product portfolio in the years to come.
“We’re excited to now offer REDARC brake controllers and battery products through Keystone Automotive, NTP-STAG and LINK Trailer Parts,” said Mark Willes, Keystone category manager of towing. “REDARC brake controllers combine smooth braking in a small footprint. It’s at your fingertips when you need it, out of the way when you don’t, and looks and feels great.”
Keystone is a division of LKQ Corp., an OEM replacement and aftermarket collision parts provider that currently includes seven North American distribution centers, 47 cross dock locations servicing the continental U.S. and Canada, and NTP-STAG.
LKQ stocks more than 800 brands and provides customers with access to more than 300,000 unique stocking products through independent installers, national auto parts chains, e-commerce businesses and RV dealerships.
Through its divisions, Keystone targets the following market segments: truck and off-road, towing, speed and performance, OE parts, accessories, wheels and tires, performance handling, RVs and powersports. With more than 350 trucks and trailers, it provides next day or two-day delivery to customers in 48 states and nine provinces in Canada.
“The depth and breadth of their operations is phenomenal and being a logistics powerhouse with strong marketing and customer service capabilities, they are a natural fit for REDARC North America,” said Steve Haubenschild, REDARC’s VP of sales for North America. “Working with Keystone is a productive partnership that will result in the growth of the REDARC brand.”
REDARC was named a 2018 Global Media Award Winner at the SEMA show, in Las Vegas, for its dual input in-vehicle battery chargers which charge a secondary battery bank via Solar and DC inputs simultaneously.
