Keystone Connects Brands with Parts Via

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Keystone Automotive Operations/NTP-STAG recently introduced eCommerce solution Parts Via, which connects brands through a unique network to retail outlets and consumers.

Parts Via is a web-based solution creating a seamless transaction environment built over a supply chain network and infrastructure that can deliver anything from lightbulbs and exhaust systems to tow bars and truck bed products to just about anywhere in North America next day.

“Parts Via gives consumers the convenience of purchasing authentic branded products online with the choice to have them shipped to one of Keystone’s many qualified network retailers and installers,” said Keystone’s Eric Fairchild. “Parts Via provides consumers with unparalleled access to local services, technical expertise and installation support that traditional online purchases do not provide.”

Parts Via creates an alliance between brands, retail outlets, and consumers using Keystone’s technology, inventory, warehouses, and fleet to enhance the shopping experience for consumers while growing sales for the Parts Via partner and dealer network. It enables and helps businesses capture sales where and how consumers shop in the fastest growing sales channel, pulling the local retail outlet into the transaction.

“How we make it work is simple,” said Fairchild. “A consumer purchases an authentic branded product from their favorite branded website. We give them the choice to ship their purchase to their home or pick it up at a local network dealer’s location, gaining access to installation and service.”

In either case the local establishment participates.

Keystone’s supplier partner’s website serves as the point of consumer engagement, and Parts Via coordinates efforts to secure the sale and channel post-transaction activity (pick up in store and installation) with local merchants (network dealers). Parts Via bridges the customer engagement gap that leaves local brick and mortar retail outlets disconnected in most e-commerce transactions.

“After a year’s worth of testing with very positive results and a ton of data and testimonials,” said Fairchild, “we look forward to expanding our network with new suppliers and network dealers in the coming months.”


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