Two respected product design leaders have been tapped to champion Keystone’s ultra-light and conventionally built travel trailers.
Cody Schade, the driving force behind Ibex, NoBo and R-Pod, has been named the general manager of Keystone’s Passport and Bullet brands.
Keystone’s Jeff Rank is now the general manager overseeing the company’s Springdale and Hideout business. An industry veteran, Rank helped propel the Keystone’s fledgling Montana and Cougar divisions to market leadership with first-to-market category and floorplan innovation.
Vice President of Sales Josh Miller said, “We are, and always have been, committed to offering our dealers leading brands in every segment. Springdale, Hideout, Passport and Bullet are already strong volume performers. We are more than excited about their continued evolution under the leadership of Cody and Jeff.”
Rank said, “It’s like I was just chosen to be the coach of a playoff team. These are solid brands; I just have the opportunity to move them further ahead.”
An avid camper, Schade has a passion for producing the most capable, reliable, value-based products for outdoor enthusiasts, Keystone said.
“Over 15 years in the making, Passport and Bullet have instrumentally carved a path in the lightweight segment that many other brands have used for their roadmap. With such a solid foundation from which to start, I’m honored to be leading our teams toward new innovations, while still capturing the spirit of these brands and their successful and tenured history,” Schade said.
