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KOA Awarded for ‘Building Deep Loyalty With Customers’

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Kampgrounds of America (KOA) was recognized by Loyalty360 as a winner of two 2024 Loyalty360 Awards, which were announced June 6 during the association’s Loyalty Expo in Orlando, Florida.

The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful and measurable way.

KOA was awarded “Gold” in the Corporate Social Responsibility and Loyalty category for its “Get Out There Bag” program activated last year. Through the Kampgrounds of America Foundation, KOA supported the creation and distribution of nearly 1,000 bags to urban youth and their adult chaperones, aiming to remove barriers and encourage safe exploration of the great outdoors.

“This program reflects KOA’s core values, allowing us to foster a love of nature among youth who might not otherwise have these opportunities,” said Diane Eichler, senior vice president of marketing at KOA. “We are honored that the KOA Foundation’s efforts were recognized, and we remain committed to our mission of connecting people to the outdoors and each other.”

KOA also earned the “Silver” award in the Brand-to-Brand Partnerships category for its KOA Rewards program. Last year, KOA revamped KOA Rewards by simplifying campers’ point-earnings and redemption process and allowing account holders to use points and discounts when booking stays through KOA.com and the KOA app. The award acknowledged KOA’s innovative approach to cross-promotions, exclusive deals and partnerships with industry brands like Winnebago, BMW Motorcycle Club, Jayco and more.

“This award highlights our dedication to our industry communities and customers and further solidifies KOA as a leader in outdoor hospitality. We have always valued our partners and will continue leveraging our deep understanding of our campers to bridge new relationships with key partners moving forward,” said Eichler.

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