Kampgrounds of America (KOA) partnered with Cathy Reinard to lead the KOA Resale Program. Reinard, a former KOA franchisee, having owned parks in New York and Florida, brings thorough knowledge of campgrounds, the KOA system and the intricacies of campground sales.
As part of the KOA Resale Program, Reinard will assist franchisees in evaluating the campground sales marketplace and work closely with owners to determine the appropriate value for their campground. She will also leverage KOA’s extensive network of campground buyers to find the right match for franchisees looking to sell their campground.
Reinard is a licensed real estate agent with a proven track record of selling parks, and formerly represented another brokerage firm in the industry.
John Burke, vice president of franchise finance, will focus on working with franchisees on strategic planning, including succession planning, ROI analysis and 20 Group oversight and growth. Burke will continue to provide campground valuations, a service that is experiencing increasing demand, using his knowledge of the industry and the KOA system to help KOA franchisees succeed, the organization said.
