Kampgrounds of America Inc. (KOA) announced a new partnership with AdventureGenie, the AI-powered trip planning platform designed specifically for RVers and road travelers.
The collaboration launches with a Route 66 Centennial series featuring six AI-powered road trip segments designed to help campers plan faster, route smarter and travel with confidence along the historic Mother Road. Each itinerary intelligently integrates KOA campgrounds with iconic landmarks, local experiences and classic Americana stops, transforming inspiration into fully customizable trip plans in minutes. This initiative has been recognized by the U.S. Route 66 Centennial Commission as a Route 66 Centennial Certified Project.
“Route 66’s centennial is a milestone moment for American road travel,” said Diane Eichler, senior vice president of marketing at KOA. “Our research shows that more than half of prospective Route 66 travelers plan to camp along the route. As the leader in outdoor hospitality, KOA is focused on ensuring those travelers have the tools to plan with confidence. Partnering with AdventureGenie allows us to meet that demand with innovation that simplifies the journey from inspiration to reservation.”
For more than 60 years, KOA has led the outdoor hospitality industry through innovation in guest experience, campground development and technology. This partnership represents the next evolution, pairing trusted KOA destinations with AI-powered planning intelligence. Unlike static travel guides, the AdventureGenie platform dynamically adapts routes based on traveler preferences, rig specifications, trip pace and points of interest, surfacing KOA locations naturally within complete trip plans.
“AdventureGenie was built to help RVers move from inspiration to execution in minutes,” said Scott Lengel, CEO at AdventureGenie. “By layering intelligent routing and personalized journey planning across KOA’s expansive campground network, we’re helping drive incremental nights, deeper trip engagement and smarter travel decisions across the network.”
The Route 66 Centennial series marks the first phase of the collaboration, with additional themed itinerary collections planned throughout 2026. AdventureGenie is offering KOA campers a special subscription discount as part of the launch. The Route 66 itinerary series is available at adventuregenie.com/koa.
