Kampgrounds of America (KOA) has partnered with premium outdoor gear brand RTIC Outdoors to combine forces for the ultimate camping season.
While providing increased consumer visibility to both brands, the partnership will not only provide KOA campers access to exclusive RTIC gear and deals to kit themselves up through tailgating season and beyond, but it will also spotlight both brands in the exciting world of NASCAR.
KOA and RTIC’s collaboration will take center stage on Sept. 28 with a flash of KOA yellow. RTIC is the primary sponsor of JR Motorsports’ #88 car, driven by Connor Zilisch, in the Kansas Lottery 300 at Kansas Motor Speedway. This high-profile event in the NASCAR Xfinity Series is a prime opportunity to connect with a passionate audience that values quality, adventure and the great outdoors.
“Our mission is to connect people with the outdoors and each other,” shares Diane Eichler, senior vice president of marketing at KOA. “Partnering with RTIC allows us to offer our campers access to top-tier, durable gear that enhances their outdoor experiences. Whether tailgating at a NASCAR event or enjoying a peaceful weekend at one of our campgrounds, this partnership ensures our campers are equipped for memorable adventures.”
The partnership’s impact extends beyond the racetrack. KOA campers will enjoy exclusive access to a curated selection of RTIC gear, designed to elevate every aspect of their outdoor experiences — from keeping things cool at the campground with premium Hard Coolers, to enjoying a hot drink around the campfire with insulated Tumblers.
Kicking off the partnership, KOA and RTIC are joining forces with RVshare, Camp Chef and Certified Piedmontese Beef for an exciting sweepstakes, Let’s Tailgate Together. One lucky winner will receive a premium prize package, perfectly suited for an unforgettable tailgating season.
“RTIC is proud to partner with KOA to connect with outdoor enthusiasts and NASCAR fans,” says Melanie Chase, chief revenue officer at RTIC, “The Kansas Lottery 300 is a unique opportunity to showcase our two brands while connecting with a passionate audience that values quality and adventure.”
As the first round of the NASCAR Xfinity Series playoffs, the Kansas Lottery 300, held at the Kansas Motor Speedway, is a highlight of the series.
Attracting thousands of fans nationwide, the event provides an ideal platform for RTIC and KOA to engage with a dynamic audience and reinforce their commitment to outdoor adventure and recreation.
Visit RTICoutdoors.com and KOA.com to learn more.
