KOA Report: Air Travel Issues Driving More to Camp
Kampgrounds of America’s May Research Report finds that domestic air travel is lagging well behind other types of travel, particularly among campers.
Almost two-thirds of leisure travelers, and 7-in-10 campers overall, have experienced air travel issues that have resulted in them replacing trips with other options. To date, 43% of campers have already canceled one or more flights in favor of camping.
When asked about the pain points around air travel, high costs (46%) were the primary complaint among campers. Campers also noted the high cost of hotel accommodations (42%) and food (38%) associated with flying. Still reflective of the COVID-19 pandemic, 34% complained about how air travel can expose them to sick travelers.
“Air travel is becoming increasingly prohibitive for a large segment of leisure travelers; camping is emerging as an important solution,” said Whitney Scott, senior vice president of strategy at Kampgrounds of America. “People are eager to travel and explore in ways that are not only cost-effective but also incite less stress. We’re seeing camping solidify itself as more than a recreational activity – it is a primary mode of travel for an ever-larger population segment.”
To view the full May report, compiled by Cairn Consulting, click here.