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KOA Report Reveals New Trends among Camping Demographics

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The percentage of Hispanic, Asian-American and African-American campers across North America has doubled since 2012, Kampgrounds of America reports, based on a poll from October 2012.

The 2015 North American Camping Report also reveals that more campers today prioritize access to free Wi-Fi over traditional camping amenities, such as access to cabins or recreational activities.

The must-have camping gear, according to the results of the survey of nearly 3,000 people across the U.S. and Canada, is the cell phone, as 83 percent of all campers bring their mobile phone to the great outdoors.

“Camping today is more diverse than ever before, from who’s experiencing the great outdoors and how they’re planning travel to what amenities they prioritize and why they value camping,” KOA CEO Jim Rogers said. “Camping is not a one-size-fits-all travel experience. We’ve evolved our approach to outdoor hospitality by stressing what’s behind our yellow sign to ensure we’re matching camper expectations consistently, whether they’re enjoying the outdoors with a smartphone in hand or a good old-fashioned map.”

To view a full digital version of the report, click here.

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