Kampgrounds of America’s monthly research report for September said that most campers – 85% – are planning fall trips for events or experiences. Further reinforcing the popularity of shoulder-season and late-year camping, 38% of campers say they will definitely camp this winter versus just 17% the year prior. Another 27% assert that they will probably camp this winter, resulting in the potential for 65% of campers to experience cold-season camping.
“The period between September and February presents a continued growth opportunity for camping and outdoor hospitality,” said Whitney Scott, senior vice president of strategy at Kampgrounds of America. “While this initially stemmed from travelers looking for sparser crowds, we’re seeing guests connecting with the unique sites and experiences that can only be found in fall and winter.”
Notably, new campers are especially enthusiastic about winter camping, with 63% planning their first winter outing. Among both new and experienced campers, backcountry camping leads the way for preferred winter camping experiences, attracting interest from 34% of all campers. Campers are also interested in hunting trips that involve camping – 33%, staying in an RV – 32% – and/or camping at a ski resort – 32% – this winter.
Looking to 2024, the September edition of the KOA Monthly Research Report also found that 53% of campers have already booked at least one camping trip in the new year. Conversely, leisure travelers are more hesitant about 2024 travel; 13% share that they have secured a post-December trip. Some of this may result from campers having a more positive economic outlook. As of September, 39% of campers feel good about the economy compared to just 9% of leisure travelers.
