JR Motorsports (JRM) announced today that Kampgrounds of America (KOA) will return to the organization during the 2025 NASCAR Xfinity Series season.
United by a shared commitment to outdoor adventure and community, KOA will be a primary partner for one race with Connor Zilisch and the No. 88 Chevrolet, as well as a full-season associate partner with the rookie driver, and an associate partner on Wyatt Miller’s Micro Sprint.
“As a longtime KOA Rewards camper, I am thrilled for the continuation of our partnership into 2025,” said JRM CEO Kelley Earnhardt Miller. “We are looking forward to a great season with KOA for both Wyatt and the No. 88 with Connor as we continue to work to expand this relationship.”
Recognizing that motorsport fans travel extensively and camp while attending races, KOA campgrounds make a great home away from home. With more than 500 locations featuring practical and convenient amenities near most major tracks, KOA campgrounds allow fans to enjoy both the thrill of the race and the comfort and hospitality of KOA. Accommodation options range from tent sites to well-appointed RV sites and even cabins for campers seeking creature comforts in the outdoors.
“NASCAR fans have a strong connection to the outdoors, with 40% more likely to own an RV, according to MRI Simmons research,” shares Diane Eichler, senior vice president of marketing at KOA. “Partnering with JR Motorsports builds our brand visibility among this dedicated group of campers while inspiring race fans to connect with the outdoors — and each other — through camping.”
With over a third of NASCAR fans planning to take three or more camping trips yearly, JRM and KOA aim to use this opportunity to connect their respective fan bases and expand their reach to new audiences.
Fans can watch Zilisch and the KOA No. 88 Chevrolet take the green flag at Iowa Speedway on Saturday, Aug. 2, on the CW, MRN and SiriusXM NASCAR Radio Channel 90.
