KPA Webinar to Address Short Attention Spans

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KPA’s Jill Schaefer and Kathryn Carlson will host an educational webinar on how to crack internal communications’ barriers and effectively reach distracted employees at noon EST on Thursday, Sept. 28.

Those who attend will learn:

  • Why no one is reading your messages
  • How to structure emails and other internal communications for higher open rates and sticking power
  • Ways to tailor your open enrollment communications
  • New creative approaches you can use to get the word out

Schaefer is KPA’s content and community manager, and has spent the last 16 years in marketing positions with writing and intrigue at the core of her work.

Carlson is the VP of HR management products at KPA. She has 25-plus years of human resource management experience, and is a certified HR professional. For the past 13 years, she has focused on developing HR software that improves efficiency, reduces risk, and ensures compliance for companies ranging from small businesses to international corporations.

To join the webinar, register online.

For more information, visit


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