L Catterton, a leading global consumer-focused investment firm, today announced a significant investment in Storyteller Overland.
Since its founding in 2018, Storyteller Overland has grown to become a trusted provider of Class B RV and expedition vehicles designed to “empower lifelong adventurers to embark on unforgettable journeys.” In addition to its vehicles sold at more than 40 dealers across the U.S., the company offers adventure gear, accessories and technology for a loyal community of outdoor lifestyle enthusiasts.
With the support of L Catterton’s investment, Storyteller Overland said it plans to accelerate its product development initiatives, invest in manufacturing capabilities and enhance its dealer network to better serve a growing customer base. Additionally, the partnership will enable Storyteller Overland to explore new opportunities for expansion and innovation within the outdoor adventure market.
“With its strong product offering, sizable dealer network and engaged community of adventurers, Storyteller Overland is the clear leader in the adventure vehicle space,” said Matt Nugent, partner in L Catterton’s Growth Fund. “In just a few years since its founding, Storyteller Overland has captured considerable market share and has established itself as the new standard of excellence for Class B RVs. We look forward to working with the Storyteller Overland team to continue growing its adventurer community and to help them reach new levels of success.”
“We are so excited for this brilliant partnership with L Catterton,” said Jeffrey Hunter, CEO of Storyteller Overland. “Their deep expertise in the consumer sector, coupled with their track record of supporting high-growth companies, makes them an ideal partner as we continue to expand our business and bring our vision of adventure to more people around the world.”
L Catterton has significant experience investing in outdoor brands. Current and past investments in the space include Pinarello, Getaway, Airxcel, Truck Hero, Heartland RV and Leslie’s, among others.
L Catterton is joined by RX3 Growth Partners, Wheelhouse and Virentes Partners Group.
