Lancaster, Calif.-based Lance Camper Mfg. recently introduced ReviewsMax, the latest addition to digital marketing initiatives offered to the company’s dealer partners.
“ReviewsMax is a straightforward user-based App that allows our dealers to survey their customers about satisfaction with the dealer sales or service experience and leave a ‘review’ (the 1-5 star rating system) on any of the leading sites that incorporate reviews including Google, Yelp, Facebook & Yellow Pages,” said Bob Rogers, director of marketing for Lance.
Lance’s partner for their latest digital initiative is OnTarget, a digital marketing agency that specializes in online reputation management for businesses and dealers in the automotive and RV markets.
“Positive word of mouth is simply the best marketing a company can get, and fortunately many of our dealers provide best-in-class customer service,” said Rogers. “Utilizing the ReviewsMax app, our dealers can now easily obtain and post this invaluable messaging for prospective customers to see.”
The ReviewsMax app and survey (sent via text/email) also provides dealers critical and timely information for areas in need of improvement. This may offer an opportunity to turn a negative customer experience offline into a positive one, that can then be used online.
ReviewsMax is eligible for Lance’s Dealer Ad Co-Op Program.
