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Lance Partners with Hellwig at Overland Expo West

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Lance Camper attended Overland Expo West in Flagstaff, Ariz., partnering with Hellwig Suspension Products. The two-unit product display featured a stock version of Lance’s flagship 1172 Truck Camper alongside the Hellwig/Lance “RuleBreaker” featuring the Lance 650 Truck Camper mounted on a customized Nissan Titan XD PRO4X diesel.

“This year’s Expo was the best to date, with perfect weather and an ideal location closer to Flagstaff, resulting in steady traffic and interested customers all three days,” said Bob Rogers, director of marketing. “Lance was also invited to participate in Nissan’s Titan press event held prior to the expo. Media were able to evaluate the capabilities of the Hellwing/Lance Rule Beaker alongside stock Titan trucks while traversing a dirt road to the floor of the Grand Canyon for a shoreline lunch of shrimp tacos.”

Saturday was capped off with a Ninkasi Brewery sponsored happy hour in the Lance/Hellwig display with attendees earning food and drink by touring the rigs and answering related product questions.

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