As Brunswick’s Land ’N’ Sea Distribution continues to grow into more of a nationwide operation for the RV industry, the company is finding that it is harder to reach all of its customers with just a single January distributor show.
So, as Land ’N’ Sea’s territory expands westward with a fully-stocked Houston facility and a soon-to-open warehouse in Fresno, Calif., the distributor is adding a show Oct. 19 and 20 at the South Point Casino in Las Vegas.
Unlike the January show held at the Kalahari Resort in Wisconsin Dells, Wis., the October show will be a combined marine and RV show, showing wares from Land ’N’ Sea’s vast array of suppliers.
“So far, the vendor signup for the show is doing really well,” said Tom Schuessler, president distribution Brunswick, parent company of Land ’N’ Sea. “We’re really excited about the Las Vegas venue. That’s a great place to have a show; it’s a real destination. Our customers are thrilled to be able to go there and enjoy some of the fun that Las Vegas has.”
The South Point is close to McCarran International Airport, but a quick cab ride away from The Strip. The hotel also has its own full casino and entertainment venues as well as a bowling alley.
Schuessler said the new location is sure to bring in dealers and vendors interested in taking in Las Vegas, but the show’s timing offers customers the option of placing their orders earlier in the fall if that helps their business.
“We’ll still hold the traditional show in Wisconsin in January,” he said. “It’s a great venue and a really good family atmosphere with the huge water park that’s there.”
He said another important fact about the Las Vegas show is that Land ’N’ Sea will be taking orders for its RV retail catalog.
“It’s an opportunity for them to see a couple thousand of the top-moving RV accessories in a retail-formatted catalog that they can take advantage of to hand out to their end consumers,” Schuessler said. “We’ll take orders on it at the show and we’ll run the printing on it as soon as we’re set with it so we will have it to them before their selling seasons.”
The Fresno facility is expected to be open and ready for business by the end of the third quarter or early in the fourth quarter. Schuessler said the space has been leased and the company is in the process of getting equipment and accessories stocked.
“We’ve got a pretty good base out there and a really good customer base in the Texas area, so those folks will do really well going out to Las Vegas,” he said.
For more information or to register for the show, visit www.lnsdistributionevents.com.