Lazydays has named Marc Carlton digital marketing director, the company announced Thursday in a news release.
Carlton has been working on the digital end of the automotive industry for more than 15 years, and will be responsible for overseeing all of the digital marketing aspects, including search, display, social media, blogs and digital content for Lazydays Marketing efforts pertaining to sales, service, resort, and the parts and accessories store.
“We like to build upon our team of skilled professionals to help keep us ahead of the game in this competitive industry,” said John Lebbad, chief marketing officer at Lazydays. “Marc will be an excellent addition to our team. He has a strong grasp of the digital marketplace that will help us elevate our organization and connect on a broader level with existing and potential customers.”
Carlton will work alongside the Lazydays marketing and internet sales teams to develop and implement comprehensive digital plans to help manage sales, enhance the Lazydays Service Division to maximize the life expectancy of consumer RVs and boost occupancy at its recently expanded 300-site RV Resort, while ensuring Lazydays continues to meet and exceed customer expectations on all fronts.
Before joining Lazydays, Carlton was a senior digital marketing manager with Shift Digital, an agency specializing in automotive marketing. In the past, he has served as a regional operations manager for FordDirect, was an account manager for the Shamrock Companies and an integrated document solutions consultant for Reynolds & Reynolds. Carlton also worked as a national sales associate at ASK-Keystone for Amsted Industries, a manufacturer of industrial components for railroads, vehicles, construction and buildings.
“I am delighted to join this amazing team that is highly focused on getting results for their customers,” Carlton said. “They are always ahead of the game, which is key in a digital world that is constantly changing. Without question, Lazydays is the RV authority and I am looking forward to contributing to its success.”