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Lazydays RV
Lazydays RV

Lazydays Holdings to Acquire Alliance Coach


Lazydays Holdings has signed a letter of intent to acquire Alliance Coach. A purchase price was not disclosed.

Located outside Ocala, Fla., Alliance Coach is a premier RV dealership with brands such as Thor, Forest River, Holiday Rambler, Renegade, and Vanleigh.

“We are extremely pleased to announce the planned acquisition of Alliance Coach as we continue to execute our geographic expansion strategy,” said William Murnane, chairman and CEO of Lazydays. “Alliance is strategically located near the intersection of I-75 and the Florida Turnpike and will give us excellent access to the rapidly growing Ocala and Orlando markets, including The Villages, a popular and fast-growing, active adult community. We are honored that Judy Shapiro has entrusted Lazydays to carry on with the wonderful dealership and outstanding team of employees she built with her late husband Alan. We are thrilled to have Alliance Coach become part of the Lazydays family of dealerships.”

The acquisition of Alliance Coach is expected to be finalized in approximately 60 days. Upon closing, Alliance Coach will be rebranded as Lazydays RV of Central Florida. Lazydays operates six dealerships in Florida, Colorado, Arizona, Minnesota, and Tennessee.

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