Lazydays is targeting a younger audience in recent deals with the Tampa Bay Buccaneers and University of Florida Gators football teams.
The deal with the pro team includes the Sefner, Fla., dealership hosting a tailgating party at the football team’s home games at Raymond James stadium.
The marketing push is aimed at catching the attention of a younger, more affluent customer, one on the go, either to the wilderness or cross-country or to football games and NASCAR races, tbo.com reports.
The dealer also has a deal with the University of Florida, reserving parking space at home Gator football games in Gainesville.
“We’re always looking to expand our customer base,” said John Lebbad, chief marketing officer with Lazydays. “The industry has changed. Coming out of the recession, RVs are doing extremely well. More and more people are coming into the RV lifestyle.
“Clearly, the retirees and boomers remain a big part of the RV industry,” he said, “But now we’re seeing (Generation X and Millennials) interested in RVs.”
The company is looking at similar tailgating opportunities at motor sports venues and even large-scale equestrian events.