Ron Wheeler, CEO of Wheeler Advertising, and Annie Wheeler-Rusch, account and social media director, will deliver education workshops aimed at making a good dealership even better at the 2024 RV Dealers Convention/Expo.
At noon on Nov. 12, Wheeler will host “Leads, Leads, Leads: What You Need to Know to Create More Leads” in the business innovation track.
Learning objectives for this education workshop include:
- What it takes to create a lead
- Which activities deliver the best results
- How to budget for the results you’d like
In the workshop, leaders of all sizes and types of dealerships will get a first-hand look at data provided from 50 dealerships on what it takes to generate a lead.
Then, at 10 a.m. on Nov. 13, Annie Wheeler-Rusch further assists the mom-and-pop shops as she hosts the workshop “How to Build the Perfect Family-Owned Dealership Brand” in the business innovation education track.
Learning objectives in this education workshop include:
- How building a brand will maximize your advertising spent
- How to bring it to life in all areas of your dealership
- How each step builds upon the next step
- The 16 steps to branding your dealership
Dealers will leave with a clear path on how to brand their dealership and maximize its exposure.