As expectations rise and customer interactions become more complex, industries across the board are recognizing that hospitality is no longer optional; it’s a strategic advantage. That’s why the 2026 RV Industry Association (RVIA) Leadership Conference is bringing in one of the world’s leading voices on customer experience, Blake Michelle Morgan. Morgan is a futurist, keynote speaker and author of “The 8 Laws of Customer-Focused Leadership: New Rules for Building Business Around Today’s Customer.” She brings unmatched expertise in helping organizations elevate service, satisfaction and loyalty, RVIA said in a News & Insights article.
Dubbed “The Queen of CX” by Meta, Morgan has spent her career helping organizations build cultures that put the customer first. Her workshop will explore how hospitality-driven leadership creates loyalty, strengthens relationships and differentiates organizations in a competitive market, especially at a time when customers expect more ease, more empathy and more authenticity. Attendees will learn how a hospitality mindset not only improves the consumer journey but also reduces friction across the entire RV ecosystem, from dealers and suppliers to manufacturers, campgrounds and end users. By focusing on hospitality, our industry can elevate experiences, build long-term trust and ensure we’re meeting the expectations of today’s customer.
This hands-on session will give leaders practical tools they can bring back to their teams to create more welcoming, responsive, people-centered interactions at every level. “We’re thrilled to welcome Morgan to Austin next March and look forward to the energy and expertise she’ll bring to this year’s program,” RVIA said.
For more information about the 2026 Leadership Conference, click here.
