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Leisure Systems’ Certification and Management Training Program (C.A.M.P.) for new and existing Jellystone Park operators and their employees wraps up this week (Jan. 23 to 27) at the Embassy Suites River Center in Covington, Ky.
This year’s training sessions delved into everything from how to develop and implement multi-year business plans to pricing strategies and social media marketing. Specifically, park operators learned how to improve their camp store merchandising, how to buy Yogi Bear branded products, and the latest trends involving camp store sales.
Other sessions focused on:
- Guest service
- Strategies to turn negative guest experiences into positive outcomes
- How to develop and manage recreation programs
- Best practices for finding and hiring college interns
- Federal employment laws and labor regulations (types of questions that can be asked during the hiring process to procedures for handling termination and allegations of sexual harassment)
- Team building and communication techniques
- Mentoring and coaching of employees
- Risk management
- The Americans with Disabilities Act (ADA) as it applies to campgrounds
“I think they try to be very comprehensive in their training,” said Nancy Felber, co-owner of the Jellystone Park in Mt. Gilead, Ohio. “We found C.A.M.P. to be extremely valuable.”
C.A.M.P. attendees also have multiple opportunities to network with new park operators and park operators who have many years of experience.