Lightspeed DMS announced a major expansion in its OEM integration capabilities. The platform now includes VIN decoding support for units from Jayco, Highland Ridge RV, Entegra Coach, Starcraft, Venture RV and KZ RV.
These brands represent some of the most trusted names in the RV industry, and their inclusion marks a significant enhancement to the suite of tools Lightspeed provides to its dealership partners, the company said.
The expanded functionality means that dealers using Lightspeed can now automatically decode VINs for units from these manufacturers directly within the system — reducing manual entry, eliminating data errors and streamlining operations from sales to service.
Jeremy Johnson, associate director of OEM Business Development at Lightspeed, emphasized the significance of this milestone: “This is more than just a feature update — it’s a clear statement that Lightspeed is committed to pushing the boundaries of what technology can do inside RV dealerships. We’ve long been the standard-bearer in the powersports industry, trusted by major OEMs like Polaris, BRP, and Honda. Now, we’re bringing that same level of seamless integration, innovation and dealer support to the RV market.”
Lightspeed’s VIN decoding integrations are designed to dramatically improve operational efficiency by pre-populating accurate unit details across inventory, parts, service and warranty workflows. By partnering directly with OEMs, Lightspeed ensures that dealership staff are always working with up-to-date and complete data — saving time and enabling better customer service.
“Our goal is to be more than just a DMS,” Johnson said. “We want to be a trusted partner that simplifies the day-to-day for RV dealerships and their teams. By delivering OEM-direct integrations to eliminate repetitive tasks and reduce manual data entry, we’re helping dealers focus on what they do best—selling, servicing, and delivering exceptional customer experiences.”
The announcement reinforces Lightspeed’s long-standing commitment to dealership success, the company said.
To learn more about the partnership between Lightspeed and THOR Industries, visit
https://www.lightspeeddms.com/third-party-partners/thor-industries/.
