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Lightspeed Rolls Out VIN Decoding Integrations for Three OEMs

Lightspeed DMS, a leading provider of dealership management software for RV dealers, continues to expand its integration capabilities with the rollout of three new Vehicle Identification Number (VIN) decoding integrations: Brinkley RV, Grand Design RV and Winnebago.

VIN decoding allows dealers to automatically populate key vehicle information by entering just the VIN. This eliminates manual data entry, saving valuable time in both the service bay and the showroom. The feature typically pulls in year, make and model details, and newer integrations are beginning to capture even more specific data such as model ID.

“VIN decoding may seem simple, but it streamlines operations and significantly improves data quality,” said Jeremy Johnson, associate director of OEM Business Development at Lightspeed. “It boosts accuracy and efficiency across sales and service departments.”

Johnson added, “These are three powerhouse brands in the RV industry. Winnebago and Grand Design are well-established leaders, and although Brinkley RV is newer to the scene, they’re building some truly innovative and exciting products for today’s outdoor enthusiasts.”

“While this is our first integration with Lightspeed, it certainly won’t be the last,” said Brian Hess, director of service operations at Brinkley RV. “Just as we push boundaries with our RV technology, we’re committed to supporting our dealer network through integrations like this that streamline operations across all departments.”

This trio of integrations marks another win in Lightspeed’s aggressive strategy to enhance dealership connectivity and performance, the company said.

“Lightspeed has the gas pedal to the floor, and we don’t plan on letting up,” Johnson said. “We’re proud to remain the market leader — not only in the number of dealerships using our DMS but also in the pace and volume of new integrations we continue to deliver.”

Current Lightspeed dealers can contact their representative for more information. Dealers interested in streamlining operations can learn more at https://www.lightspeeddms.com/industries/rv.

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