Elkhart, Ind.-based Lippert Components Inc. has named Joe Thompson as chief marketing officer. Thompson comes to LCI from the December 2019 acquisition of the CURT Group, where he served as CMO for the previous five years. With this announcement, Thompson will immediately structure a new global marketing organization servicing all of LCI’s current and future brands.
Thompson brings more than 32 years of experience in consumer product sales and marketing leadership to LCI. He has served as the vice president of marketing at several companies including Lund International, Formica Corporation, and Armstrong World Industries. His new company said that Thompson’s passion has always been taking new and innovative products to market, having launched countless products over the years by creating awareness and recognition through competitive market research, analysis, and strategic planning.
In his new role, Thompson will report to Jamie Schnur, group president – Aftermarket, and Rock Lambert, CURT group president.
“I’m very excited about this new opportunity to create an organizational structure that delivers a unified customer experience, brand purpose, stimulating communication, marketing technology, and innovative product leadership,” Thompson said.
Both LCI and the CURT Group have made significant investments in their marketing organizations over the last five years, both in highly trained professionals and cutting-edge marketing technology, Lippert said. Thompson and Jarod Lippert, LCI’s vice president of marketing, will work together to create a unified organizational structure that will promote new products and services, grow digital presence, develop customer loyalty, engage audiences, and increase sales with new and existing customers across all of LCI’s growing brand portfolio.
“Joe has been instrumental in launching a series of new products as CURT has invested aggressively in an innovation initiative in recent years that has led to multiple industry awards,” said Lambert. “This will allow us to leverage the strength of leading brands in our combined portfolio, keeping our company as a first choice when it comes to the markets we serve.”
