Lippert, parent company of towing products maker Curt Mfg., and RV appliance and electronics maker Furrion, used this week’s NTP-STAG show in Las Vegas to unveil the latest RV and towing aftermarket products, along with a new lineup of dealer profit programs. In fact, Lippert recently increased its listing of dealer profit programs to more than 51 offerings, including displays and promotional materials.
New in 2022 will be Lippert’s store-in-store concepts featuring custom-engineered retail fixtures designed to be placed in small, medium and large dealerships. Lippert, in partnership with an industry-leading retail design firm, will offer its retail kiosk technology. The kiosk, which can be updated instantly with new product information, images, and videos, was designed to be an in-store retail assistant for any dealership, helping customers understand the company’s extensive product line. The user interface design is designed to be simple and very interactive.
“We are really excited to debut our new merchandising solutions at this year’s Expo,” said Jarod Lippert, Vice President of Marketing. “This kiosk will be the centerpiece of our store-in-store concepts, something that I have wanted to bring to the retail environment since we first started working with the RV aftermarket 12 years ago. This kiosk will be Lippert’s ‘virtual assistant’ in the field, giving retail customers useful information, images, and videos for all product by Lippert, CURT, and Furrion. We hope this will be a tremendous value-add for our warehouse distributer and dealer partners going forward.”
Lippert’s goal is to select 22 dealerships in 2022 as part of its initial store-in-store offerings this year. Current Lippert Gold Circle Dealers will get priority as Lippert goes through the vetting process. Through this program, Lippert will offer a “white glove” service to help their dealer partners decide which store-in-store option is best for their dealership.
