Liquified, Matt’s RV Reviews Tout Launch of New Cleaning Brand
Liquishine, a new RV exterior cleaning brand built specifically for RV ownership, officially launched on Feb. 16 with a live, community-driven event and the release of its first four RV-specific cleaning products.
Liquishine is the newest brand from the team behind Liquified and Matt’s RV Reviews, created to solve a long-standing challenge in the RV space: exterior cleaning products that are truly formulated for RV materials, surfaces and real-world use — without requiring professional detailing knowledge, the company said.
“Most RV owners don’t want to become detailers just to keep their rig looking good,” said Wil Knowles, co-owner of Liquishine. “Liquishine was built to deliver high-level results without complex steps, specialty tools, or guesswork. These are RV-specific products designed so everyday RVers can get confident, professional-looking results without needing to understand detailing chemistry.”
A Purpose-Built System for RV Exteriors
Unlike household cleaners or multi-use automotive products, Liquishine products are formulated specifically for the unique materials and conditions RVs face — including fiberglass, gel coat, painted sidewalls, rubber and TPO roofs, seals and trim. The initial Liquishine lineup includes four products:
- Liquishine Wash & Wax – Cleans road grime while adding shine and light protection in
a single step - Liquishine Bug & Tar Remover – Breaks down stubborn bug splatter and road residue
without aggressive scrubbing - Liquishine Black Streak Remover – Targets black streaks caused by roof runoff and
oxidation - Liquishine RV Roof Cleaner – Safely cleans RV roofs while helping protect seals and
roof materials
Together, the system is designed to help RV owners clean more efficiently, avoid surface damage, and maintain their RV’s exterior with confidence.
Liquishine’s launch was made possible by an incredibly engaged and loyal customer base. In November, hundreds of RVers joined Liquishine as Founding Members, pre-ordering products months before launch and directly funding the development of the brand.
“These Founding Members didn’t just place an order — they helped bring Liquishine to life,” said Matt Foxcroft, founder of Liquified & Liquishine and the YouTube personality behind Matt’s RV Reviews. “They believed in the idea early, supported the vision, and made it possible for us to build this brand the right way, alongside the RV community.”
On launch day, Feb. 16, the Liquishine team celebrated with a three-hour live broadcast, packing orders in real time, interacting with customers, and drawing all Founding Member giveaway winners live on camera–including six winners of a free cruise. The event marked both the official public launch of Liquishine and a thank-you to the community that helped make it possible.
Launch Giveaways & Availability
Liquishine products are available now at LiquishineRV.com and on Amazon. Customers who purchased Liquishine products on launch day, February 16, were automatically entered for a chance to win a Caribbean cruise. In addition, all customers who purchase Liquishine between February 16 and February 28 are eligible to win a one-year supply of Liquified and Liquishine products. Five winners will be selected. Full details and official rules are available on the Liquishine website.


