Little Guy Gears Up for Uncommon Customer

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Little Guy Worldwide President Joe Kicos is the first to admit that his company’s customers stand out from typical RV owners. According to Kicos, that’s a good thing.

A Little Guy trailer rides into the campground at TearStock 2014. This year’s event takes place July 28 to Aug. 1. Photos courtesy of DeHoff Photography.

“It’s a different culture than your traditional camper. They’re kind of like a maverick group,” he said. “It’s a different type of consumer and they have a different way of camping.”

Kicos and his crew are keeping those customers in mind as they gear up for the fourth Little Guy TearStock, a gathering of hundreds of Little Guy owners at Atwood State Park in Mineral City, Ohio, from July 28 to Aug. 1.

“It’s a very interesting demographic or group of people,” Kicos said. “It’s like something you’ve never seen before. … We have people coming from all over the United States and Canada. People are coming from all over for this event.”

The event will feature professional radio DJ (and Little Guy owner) Dave Glenn Alley, wine-tasting, potluck dinner, movie night and other events for a few hundred campers, including Kicos and much of the Little Guy staff.

“I’ll be at the event from buzzer to bell,” Kicos said. “I’ll be sleeping there and camping there to hang out with all the customers, socializing and getting to know them.”

During the week, owners will have a chance to travel 30 minutes north to Massillon for tours of the Little Guy factory, and the company’s staff will be on-hand for maintenance and repair calls.

“We have a full section of the campground dedicated specifically for the event, so everybody is together,” Kicos said. “They’re all in one area and they’re all hanging out and having a blast.”

Of course, other than having a good time, Kicos said the event is among the company’s best marketing each year because customers tend to spread the word, both about the event, and the company’s product.

“They (customers) are our best ambassadors, bar none,” Kicos said. “Our best form of advertisement is, really, our customer. They’re very passionate about the product. It’s unbelievable.”

For more information about TearStock, click here.


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