Renowned marketing and advertising expert Tanya Miller, president of Secret Weapon Media Agency, will present a pair of workshops as part of the digital marketing track during the 2022 RV Dealers Convention/Expo in November in Las Vegas.
The first workshop is “Social Selling is Here to Stay: So How Can You Make the Most of This?” will be an hour-long presentation 1:15 to 2:15 p.m. on Tuesday, Nov. 8, designed to gather the attention of dealers who are interested in learning an easy way to start using video on their social channels to move prospects to their website.
During that discussion, Miller will show how to get a dealership’s social media to generate more website traffic each month. She said it is all possible “in just two to three lunch breaks per week.”
Other topics include:
- How to create engaging videos in less than an hour
- Where to publish these videos to get them noticed
- How to target these videos to potential customers on social media (like Facebook) so they are clicking to your website.
From 9 to 10 a.m. Thursday, Nov. 10, Miller will discuss “What’s Your Unique Value Proposition and Why Do Your Ads Need One?” In this session attendees will learn several techniques to help develop a unique value proposition (UVP) to better craft marketing messages for their target audience.
Topics include:
- How to identify a unique-value-proposition vs. a call-to-action in local advertisements
- Several different ways to identify your businesses’ strengths which can be transformed into a UVP, plus the next steps to take to further develop your unique value proposition
- Common pitfalls to avoid during this process
Miller has three years predictive modeling experience with big data, six years broadcast media experience and six years leading advertising and marketing experience which fueled double-digit growth for an RV dealer.
Hosted by the RV Dealers Association, the RV Dealers Convention/Expo is Nov. 7-11, at Caesars Palace in Las Vegas.
For more information or to register, click here. Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus opportunities can contact Julie Newhouse at (703) 364-5518 or jnewhouse@rvda.org.
