Roadpass Digital, developers of a technology platform for road travel and RVing experiences, has appointed industry veteran Mary Heneen as CEO. The announcement comes as TechNexus Venture Collaborative becomes the controlling shareholder in Roadpass.
“We’re incredibly excited to welcome Mary Heneen to the team as CEO of Roadpass,” said Terry Howerton, CEO of TechNexus and newly appointed chairman of the board for Roadpass. “Our portfolio includes some of the most ambitious and innovative ventures in the outdoor and rectech space, and it became clear that our experience and operating model could direct the next chapter of growth for Roadpass, particularly under Mary’s leadership.”
Heneen most recently served as chief commercial officer at Roamly, an RV insurtech. Prior to Roamly (an Outdoorsy company), she spent six years at Camping World as the senior vice president and GM of membership products where she was responsible for $214 million of profit and loss management. Before that Heneen worked in strategic revenue growth and marketing at several Fortune 500 companies, including DIRECTV, Amazon, Comcast, Dish and Nordstrom.
