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Rock Lambert
Rock Lambert

MasterCraft Names CURT Group CEO as Lead Independent Director of Board


MasterCraft Boat Holdings’ board of directors has named Frederick A. Brightbill as the company’s new permanent CEO, and has named Rock Lambert, CEO of CURT Group, lead independent director of MasterCraft’s board of directors.

Lambert has served on the company’s board since 2016. Lambert has held many positions in the recreational boating industry, including CEO of Rec Boat Holdings and various positions with Bombardier U.S.

“On behalf of the board and the entire organization, I’m excited to announce that Fred is assuming leadership at MasterCraft,” said Lambert. “After reviewing the business and in discussions with the board, it was clear that Fred possesses the intimate company knowledge, deep industry experience and leadership skills to grow and advance MasterCraft. Together with the company’s long-tenured leadership team, and seasoned and dedicated employees, we’re confident that he will continue to drive MasterCraft’s culture of innovation, market leadership, operational excellence and continuous improvement.”

Brightbill, a boating industry veteran, has served as a member of the company’s board of directors since 2009, and was elected chairman in 2015 concurrent with MasterCraft’s initial public offering. Previously, he formed the Brunswick Corp. Aluminum Boat Group and has held various leadership roles at Mercury Marine, including president of the outboard business unit and integrated operations division. He graduated with a bachelor’s degree in finance from the University of Illinois at Urbana-Champaign with high honors and received his master’s in business administration from the University of Chicago.

“I’m humbled and honored to take on the CEO role at MasterCraft,” said Brightbill. “This is a great company with a revered legacy in the performance sport boat industry. Throughout the organization, we remain bullish on the long-term prospects of both the markets we serve and the brands we own. I look forward to taking MasterCraft to the next level in its evolution.”

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