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Mike Butler Joins Firefly Integrations as VP of Sales


Firefly Integrations announced that Mike Butler will join their team as the new vice president of sales. Butler brings a wealth of knowledge to the Firefly team, with 25 years of RV industry experience behind him.

Butler will join Firefly Integrations from Elkhart Trailer Company, where he was the vice president of sales for two years. He boasts an abundance of sales leadership experience, with his prior roles including sales manager at Garmin and national sales manager at Spartan. Firefly expects his addition to the company will improve customer relationships and support.

“We want to partner with our OEM customers on innovation and help them create their very own system, unique to them,” said Butler. “I am excited to help take an already successful product to the next level.”

Butler has a reputation for going above and beyond to cultivate strong relationships with not just OEMs but also their dealers and end users. He loves to attend RV shows and rallies to fully immerse himself in the RV culture and represent the partnership of organizations. He often says, “If we take care of the end user, then I know we are taking care of the dealer and the OEM,” and he is expected to bring that same positive energy to Firefly Integrations.

“We are excited to have Mike on the team,” said Leon Bontrager, CEO of Firefly Integrations. “Firefly is committed to bringing next-level product knowledge and customer service to all our OEMs and dealers. Mike brings relationship-building expertise to take customer service and support to the 5-star level we strive to provide. With 25 years in the RV industry, Mike brings the sales foundation we need at Firefly. We look forward to working and growing with him and our customers.”

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