When giants like Thor Industries take great strides to enter the European market, i.e. acquiring Erwin Hymer Group, opportunities abound for other entry points into that growing market. However, RV industry veteran Jason Dalton had the foresight to usher in U.S.-made products into Europe 25 years ago.
During his career, Dalton has represented manufacturers like WAECO International GmbH and Whale Water Systems and spent 17 years working at Dometic. While there, Dalton rose to the rank of director of aftermarket sales and became a shareholder of the group. And in September 2016, after the final floatation of Dometic stock, Dalton decided to take his industry knowledge, and large network of people, and launch a supplier representative agency.
“I wanted to do something different. I wanted to do something for myself,” Dalton told RV PRO. “Most of the wholesalers in the U.K. share the same lines. So, if there are new lines with a strong, ‘Made in America’ history – supplying some of the main manufacturers like Winnebago – then that would carry a lot of weight. … Part of Donald Trump’s policy and changes have been for the good of (the U.S.).”
The result is U.K.-based Mobile Living Solutions, which currently focuses on RV and marine aftermarket and OEM products that are made in the U.S. As Europe’s RV market grows every day – with a projected increase of 6.4 percent in Europe by 2025 – Dalton saw a number of opportunities and joined the RV Industry Association in time for the Aftermarket Executive Conference in 2018.
While in Bonita Springs, Fla., Dalton held more than 26 meetings over three days, and signed on RV Intelligence, leading to the recent launch of the award-winning WOBLR in the U.K. and Europe. In September 2018, Mobile Living Solutions formed a relationship with Narbonne Accessories France, a large aftermarket manufacturer and distributor throughout Europe.
“We want to continue investing in our profile as the main agents for ‘Made in America’ products,” said Dalton, “supporting business development and exports into the U.K. and Europe.”
Mobile Living Solutions offers multiple options for suppliers, such as consignment in a bonded warehouse or as a sales agent, taking only 10 percent commission for business development marketing and getting products to retailers. He mentions how other European distributors might offer a 30 to 40 percent margin which can lead to a markup in American products.
“Our aim is to offer a much more flexible service than the regular distributors,” said Dalton.
More recently, the rep agency added PressurePro’s tire pressure monitor products and Dutch, glamping supplier Bo-Camp. Add to this the creation of Mobile Living Solutions Distribution Europe – a two-step distribution company with a logistics and warehousing operation to help spread the growth of U.S. products into the second greatest RV market.