Momentum Marketing Consultants and Alonzo Fotography announced their official merger, combining two of Northern Indiana’s most innovative creative forces. As part of this strategic union, Christian Alonzo — an award-winning commercial photographer and adjunct professor at Ivy Tech — will step into the newly created role of creative director at Momentum.
This merger formalizes a successful year-long collaboration between the two companies, which have partnered on projects for respected names in the RV industry. Alonzo’s portfolio includes work for Forest River, Leer, ASA Electronics, Dynamax, Coachman, Aluminum Trailer Company, Dicor, Truma and many more leading brands.
“Christian’s creative expertise and industry experience are the perfect complement to our established graphics design and videography team,” said Shelby Cook, vice president of Momentum Marketing Consultants. “His vision and artistry will help us push the boundaries of what we can offer our clients, especially in the RV and outdoor recreation sectors.”
Momentum Marketing Consultants has built a reputation for helping clients grow market share through strategic messaging, innovative web design and impactful advertising campaigns, the company said in a release. The firm recently completed a major multisite e-commerce project for ASA Electronics and has played a pivotal role in the PR and brand growth of global off-grid power equipment manufacturer Renogy, Elkhart-area Federally Qualified Health Center Heart City Health, global provider of American-made planetary gears and differentials Auburn Gear, and multilocation retail repair company TMT Automotive.
The promotion of Alonzo follows the addition of branding and PR 40-year veteran Steve Taig, former owner of TaigMarks Marketing & PR. Taig has worked with Coachman, Dicor, Truma, Jackson Kayak, WFCO Electronics, Ziggity Systems, Thor Motor Coach, Jayco and several other well-known brands.
With the addition of Alonzo Fotography’s award-winning commercial imagery and creative leadership and branding veteran Taig, the newly merged agency said it is poised to deliver even more powerful, integrated marketing solutions for its clients across multiple industries.
