More than 250 U.S. dealers are making the most of the $15 million Go RVing media plan for 2015, getting leads, professional marketing materials, and enhanced visibility through the valuable Dealer Tie-In Program.
Each year, RV dealer benefits form the visibility of the Go RVing campaign, but the Tie-In program gives participating dealers access to consumer leads generated by the national campaign.
Leads are accessed online and prioritized based on purchase time-frame. Dealers in the Tie-In program also can purchase stock footage from the national campaign to create custom commercials and customize all the currently running national spots with 5 second bumps featuring their dealership’s name.
Dealers in the Tie-In program also receive special Go RVing branded marketing materials each year. The 2015 premium is a bright green and white string of pennants ideal for lots, showrooms, and special events, which visually connect the dealership to the high profile national campaign. The Tie-In program is affordably priced for dealers, at just $250 for a year of leads and access to other marketing materials.
To sign up, go to the RVDA website or email Chuck Boyd at [email protected] or call him at 703-591-7130 extension 113.