Overland Expo Pacific Northwest, the second in the series of premier U.S. consumer events, continued its momentum with the recent Overland Expo Pacific Northwest, attracting over 16,000 attendees from 45 states and 10 countries.
Four hundred exhibitors participated including Goose Gear, vehicle-based storage solutions, GRID RACK, known for unique locking grid system for trucks, INEOS Grenadier, a new overland-specific vehicle making its debut from the U.K., and Rhino-Rack, hailing from Australia, specializing in durable roof racks, bike carriers, kayak carriers and cargo boxes. The show reflected the steady growth in participation of adventure travel putting emerging trends front and center including tech-focused and feature-reach vehicles and motorcycles, accessories bringing the comforts of home to camping on the go, forward-thinking designs for sleeping and cooking solutions for discerning chefs.
“We are truly an international stage ushering in new brands, providing compelling, inclusive experiences for those new to the overlanding experience while enabling overlanding devotees to share best practices and spend time with friends and family,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “Overland Expo not only is a distinct event fostering a passionate community, but this event also provides an escape from today’s busy, chaotic headlines. It truly is a venue where guests can let their hair down, enjoy the beautiful surroundings, go for a test drive or camp to their heart’s content. We extend our heartfelt thanks to all attendees, exhibitors, sponsors, educators and partners for making this event a tremendous success.”
Statistics from Overland Expo Pacific Northwest 2024 include:
- 16,000 attendees from 45 states, visitors from Canada, Panama, Japan, Great Britain, Australia, Belgium, Argentina, Guam, Austria and South Africa.
- An impressive exhibitor presence including Bushwakka (Australia’s largest range of freestanding awnings), GOSO Cookware, Four Wheel Campers, Maxxis (high quality tires), Shelby (performance vehicles and related products) and Toyota.
- Over 300 classes, seminars, demos, activities, slideshows and films, totaling 300 session hours of instruction
- Nearly 100 presenters, trainers and VIPs, and 50 journalists
Highlights include:
- Debut of “Women Who Wander” Fireside Chats validating surge in female participation: Over 70-plus attendees including Patty Upton, Connie Redman, Azure Oneil, Cara McClellan and other legends shared stories and experiences amplifying the fact that females are one of the fastest growing participation categories in the overlanding community.
- Overland Expo Film Festival showcased a newly announced northern California backcountry discovery route
- Overland Expo Foundation Raffle generated $16,000
Overland Expo Pacific Northwest spotlighted key trends this year, including cooking and food preparation bringing families and friends together; do-it-all vehicle designs and innovations are happening at warp speed; and sleeping technologies have never been better.
The Overland Expo series continues next month with the Overland Expo Mountain West event, Aug. 23-25, at the Ranch in Loveland, Colorado.
For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube and Facebook.
