My Financing USA, a national service provider in the recreational vehicle and boat industry, today announced they intend to give away over $1 billion in prequalified leads from its new website, MyFy Marketplace. This solution enables dealerships nationwide to showcase their inventory to thousands of prequalified, active shoppers — with no listing fees.
In 2024, more than 28,000 customers began their journey with My Financing USA without a unit selected, the company said, presenting a unique opportunity to match qualified RV and boat buyers with dealers across the United States.
To maximize this potential, My Financing USA has partnered with industry-leading technology provider Rollick to simplify and accelerate the process of adding dealer listings. The partnership will allow dealers to advertise their inventory on the new MyFy Marketplace.
Jason Nierman, Rollick’s chief revenue officer, noted, “Rollick is committed to helping dealers reach ready-to-buy customers more efficiently. Our partnership with My Financing USA enables their new marketplace to connect a highly motivated audience with dealer inventory faster and more efficiently with the goal of helping dealers close incremental sales.”
This move comes at a critical time for the industry. Recently, the Marine Retailers Association of the Americas (MRAA) publicly acknowledged the financial burden of escalating listing fees. As listing costs continue to rise across the industry, MyFy Marketplace provides a cost-effective alternative for dealerships seeking greater visibility without the hefty price tag, My Financing USA said.
“Dealers deserve a partner that supports their growth rather than adding to their expenses,” said Thomas W Carrier, CEO of My Financing USA. “We’re excited to offer a solution to dealers that helps them reach motivated buyers and sell more products without the barrier of high listing fees.”
MyFy Marketplace is one of the many dealer services offered by My Financing USA, including the option to gain access to a national network of prime and subprime lenders, as well as a nationwide title processing service.
Dealers who reach out by June 15 will receive priority access to the marketplace before it opens to a wider network.
For more information, visit MyFinancingUSA.com/dealer/.
