The National Automotive Experts (NAE/NWAN) recently recognized its dealer partner, Spirit Motorcycles San Jose, for being named Innovative F&I Department in the 2018 Power 50 Best in Class Awards. The awards honor dealerships for their specialization in a particular area of dealership operations.
“We increased penetration in certain segments with Indian Motorcycle, Can-am Spyder and Certified Pre-Owned, thanks to Warranty Forever,” said Marth Chirotarrab, president of Spirit Motorcycles. “We see Warranty Forever as a marketing tool that helps us to sell more units, as well increase penetration in F&I with a priority maintenance package. It also helps us to maintain high margins on the front end. Many times, we compete with dealers close by for the same model, but our lifetime warranty makes the trick to win the sale and at a higher margin.”
“The best defense is a good offense and there is no better offense than Warranty Forever,” said David Neuenschwander, president of NAE/NWAN. “The motorcycle Warranty Forever program helped Spirit Motorcycles San Jose achieve new levels of success. They credit Warranty Forever’s impact not only to the F&I department, but also to sales, service and overall dealership brand identity. We are proud of our partnership with Martin and his team.”