The North American Trailer Dealers Association (NATDA) announced the complete education program for the Trailer Tech Expo 2026 Powered by NATDA, taking place Feb. 17-19, 2026, at the Reno-Sparks Convention Center in Reno, Nevada.
This year’s program features over 25 sessions designed for service technicians, parts managers, and dealership owners, delivering practical skills and forward-thinking strategies to help dealerships thrive.
Featured Sessions
- Service Mastery Across Trailer Types and Industries
A comprehensive technical training seminar led by Bill Snider with Dexter, focused on advanced service techniques for multiple trailer categories. - AI-Empowered Sales Leadership: Coaching, Closing, and Culture in a Digital Era
Presented by Jeff Robertson, this session explores how AI can transform sales leadership and dealership culture. - Driving Profit: Understanding Dealership Revenue Flow and Developing Service Leaders
A featured Tow Talk with Sara Hey with Bob Clements & Mark Spader with NCM Associates, offering actionable insights to boost profitability and leadership. - Dealer Workshop: How to Leverage Generative AI to Improve Your Marketing
Led by Kent Lewis with FreeGren Digital, this workshop provides practical steps for integrating AI into dealership marketing strategies. - From Numbers to Action: Using Financials to Lead Your Dealership
Presented by Patrick Kennedy with NCM Associates, this workshop helps dealers turn financial data into strategic decisions.
“The Trailer Tech Expo is more than an event — it’s a hands-on learning experience designed to elevate every aspect of dealership operations,” said Andria Gibbon, CEM, executive director of NATDA. “From technical certifications to business strategy workshops, this program gives service teams and owners the tools they need to succeed. Our NATDA dealer members receive free entry plus one complimentary hotel night, making it easier than ever to take advantage of this opportunity.”
Explore the full session gallery here.
Key benefits dealers & technicians will gain by attending:
- Expanded Training: Two full days of technical training & certification
- Dexter-Certified Sessions: Hands-on training from the experts
- New: Technician Happy Hour featuring a bonus Q&A with Bill Snider of Dexter
- One Full Day Education Sessions: Learn from speakers with topics you won’t find anywhere else
- Innovation-Driven Exhibit Hall: A full day dedicated to testing and experiencing the latest in trailers and innovations, and vendor partnerships.
- Networking & Recognition: Opportunities to celebrate, recognize and connect with peers during happy hours and NATDA’s second annual Industry Excellence Awards ceremony
All education sessions are included with dealer registration. There is a small additional fee for certification classes. The program kicks off on Tuesday, Feb. 17, with two full days of training, education and networking, followed by a full day of expo hall engagement and product innovations.
