The North American Trailer Dealers Association has launched its Dealer Training Webinars for active members.
According to a news release, NATDA’s Dealer Education is a free member benefit helping dealers ultimately grow and increase sales for their business. Each webinar has limited space available, and the Association encourages students to register as soon as possible.
Here is a brief overview of the first two webinars scheduled:
Using Variable Pricing Strategies to Maximize Parts Profits
Date: Thursday (Feb. 19) (2 p.m. Eastern)
Learn how to squeeze every last cent out of your parts inventory. Bring your pencil, notebook and a calculator as Chad will use real life examples to walk you through understanding the “price/volume sensitivity curve,” how to use that tool to increase profits and then how to blow even that away with the use of Variable Pricing Strategies.
YouTube Video Marketing
Date: Thursday (March 19) (2 p.m.)
Kent Lewis will outline best practices for video marketing, optimization and measurement on YouTube. He will talk through various advertising options on YouTube® as well as ways to extend the value of your videos via optimization and promotion through offline and online channels. In this live webinar, you will learn how to create a compelling YouTube channel and content strategy that connects with constituents.
For more information and to register to attend these webinars, visit NATDA and click the Dealer Education tab (https://natda.org/site/education). NATDA will be releasing additional classes throughout the year on important topics requested by dealers such as trailer compliance, guide to listing trailers and business management.